Module 2 - Understanding Personalized Search

What do you Know?

Answer these questions to check you understand the contents of Module 2 - Understanding Personalized Search

Question 1

Your boss has heard about personalized search but isn't sure what it means. He has made a list of search terms that he thinks could be affected by a person's location. Correct his mistakes!

Click and drag the boxes to their correct locations.

Search terms not affected

coffee shop

plumbing services

how to foxtrot

Search terms affected

definition of scrum

best smartphone

train timetables

Question 2

When using Google, what factors will cause personalized search results.

Tick all of the boxes you believe are correct

Question 3

A client wants to know how he can regularly check's search results for a particular keyword when searched by users living in Perth, Australia. What is your advice?

Select the correct answer from the following: